Rapid Rise for New Ipsos India Digital Head

Ipsos India has promoted Neha Munshi to the role of Country Lead, Ipsos Digital, with immediate effect. She joined the company as a Research Executive as recently as 2017.

Munshi earlier spent eighteen months as a Data Analyst at Universal Electronics, then after moving to Mumbai a year as a Research Analyst at Nielsen. At Ipsos she was made an Associate Director in May.

In her new role she will be guided by Anthony Dsouza, Country Service Line Leader, Innovation for Ipsos India, and will lead a team of six 'young... enthusiastic market researchers'. The global group says it is 'bullish about the potential and the increasing adoption by clients of the Ipsos Digital platforms and its bouquet of offerings', and is backing DIY research to 'grow by leaps and bounds'.

Dsouza comments: 'Ipsos Digital boasts an exceptional array of flagship products, including FastFacts, Creative Spark, Duel, InnoTest and more. These offerings stand out for their innovation and speed, coupled with the convenience of user-friendly options like DIY and DIY+Researcher Assistance. This empowers clients to seamlessly launch projects in India around the clock, 24x7, ensuring swift and efficient results. Munshi's remarkable leadership has been evident in her adept management of key accounts, driving increased adoption of our digital platform. Her unique position makes her the ideal candidate to capitalize on opportunities across diverse sectors'.

Ipsos India CEO Amit Adarkar adds: 'Over 80% of our client work continues to be via offline data collection methodologies and face-to-face interviews. We launched Ipsos Digital during the pandemic, when we were thrown into lockdowns and restrictions, and we wanted client work to continue without any disruption. Post re-opening, clients continue to leverage the digital opportunity over and above all the specialized custom work we do for them, across our service lines'.

Group home page: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.