Podcaster Libsyn Launches Targeting Feature

US-based podcasting company Libsyn has launched a feature called Predictive Contextual Targeting, to enhance ad targeting abilities for podcast advertisers without relying on cookies.

Libsyn (Liberated Syndication) offers a podcast hosting and advertising platform, and works with producers to help them establish their brand and show, build an audience, and make money through new media. Last year the firm hosted more than 75,000 shows and delivered over eight billion downloads to listeners globally.

The new Predictive Contextual Targeting feature allows advertisers to 'fine-tune' their targeting across audience segments such as pet owners, big box store customers, interest in home improvement, and various life stages. This feature includes speech-to-text transcription and intelligent categorization; and it extracts and classifies content from thousands of podcast episodes into hundreds of subcategories, to ensure ad delivery based on listener preferences.

Dave Hanley (pictured), Chief Revenue Officer of Libsyn's podcast advertising company AdvertiseCast comments: 'The launch of Predictive Contextual Targeting underscores our dedication to empowering advertisers with advanced targeting capabilities to achieve their brand goals, whether it's direct response or brand awareness'.

Web site: www.libsyn.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.