Music Analyst Songstats Launches Songshare Analytics Tool

Indonesia-based music data analytics service Songstats has launched a digital marketing and audience engagement platform called Songshare, which automatically aggregates all music links across streaming services and social media platforms.

Songstats helps artists, labels and industry professionals track growth, and understand their audiences, with real-time notifications about milestones and achievements. The new Songshare platform offers a dashboard, which automatically aggregates all artists' music links across streaming and social media platforms, with the aim of making it easy for fans to access their favourite music.

With the tool, artists receive real-time analytics into link visits, clicks, and click-through rates, broken down by source. Songshare users can harness these insights to understand audiences, and optimize music marketing strategies; and artists, managers, and labels can understand where their content resonates most, and how fans are engaging with their work.

In a statement, the company said: 'We welcome all music industry professionals to join us and experience the benefits Songshare has to offer. Whether it's a single release or an entire artist or label profile, Songshare users can harness this data to gain unique insights into audience behaviour and optimize their marketing strategies. Let's redefine the way we share, analyze, and engage with music in the digital age.'

The company, which is led by founder and CEO Oskar Eichle (pictured), is online at: www.songshare.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.