Savanta Business Tracker Expands to France and Germany

MR and advisory company Savanta has announced the extension of its Business Tracker to France and Germany, promising a comprehensive view of business attitudes based on 1,000 interviews a month in each country. The Tracker currently runs in the UK.

Savanta was founded in 2019 and earlier this year launched a Qualitative and UX (user experience) Research division in the US and Canada. In July it launched an office in Mexico. The company's services include customised research & consulting; data collection and analysisincluding access to 100 million respondents through a proprietary technology platform ; and intelligence products such as the MillionaireVue and BrandVue/MarketVue reputation tracking solutions.

The Business Tracker sample in each of the three countries will include 750 small businesses (1-249 employees) and 250 larger companies (250+ employees), providing what the firm describes as 'a robust view of the business landscape' including 'the recovery, resilience and adaptability of businesses' in these key economies. The survey examines key business pressures, from current and future brand health to wider challenges such as economic shifts and sector-specific events.

SVP Business Emma Callaghan (pictured) says of the move: 'For many clients understanding key business issues in a volatile business environment is a key requirement. Savanta's Business Tracker monitors changing shifts in sentiment and behaviours amongst businesses. It's a cost-effective approach enabling businesses to connect to their audiences and understand the impact of the changing economic and political climate with true insights that help and mitigate the impact of any future business pressures'.

The firm is online at www.savanta.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.