Chile Launch for Kantar Media Deduped Audience Tool

Audience measurement division Kantar Media has launched its Campaign Audience Validation product in Chile.

The division offers audience measurement, consumer profiling and targeting with TGI, and in-depth advertising intelligence. This is the fourth Latin American market for the Campaign Audience Validation product, which pulls in data from broadcasters and directly from global online data partners, and promises 'always-on insights' into deduplicated audiences across linear and online platforms.

CEO Latin America, Spain, APAC & Africa Antonio Wanderley (pictured) comments: 'This launch is indicative of the strength of Kantar Media in Latin America. We are seeing strong momentum, with agencies and advertisers using Campaign Audience Validation to understand their audience and they move across screens'.

Web site: www.kantar.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.