Leger Hires AVP for Central Canada

Canadian polling, MR and strategy firm Leger has appointed Adrian Bachmann as Associate Vice President, Consumer Insights for its new Central Canada division.

Founded in 1986, Leger employs more than 600 employees in eight Canadian and US offices, and offers MR and specialized studies, online panel solutions, analytics and customer experience services. The firm recently created three new geographical divisions: Western, Central and Eastern Canada.

Bachmann (pictured) joins from boutique strategy and insights advisory firm Sklar Wilton & Associates, where he served as Director, Research & Analytics. Before this he worked for Maru Group as Director, Client Advisory Services, and spent nearly seven years at NielsenIQ, most recently as Account Manager, Consumer & Shopper Insights. He began his career as Latin American bank Itaú Unibanco, latterly as Strategy & Insights Lead, Business Insights & Marketing.

Web site: www.leger360.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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