Stagwell Announces 'Harris Quest' Research Suite
October 12 2023
Marcoms group Stagwell has announced details of a suite of integrated, AI-based research products on which its Harris Poll and Maru agencies are working together. To be known as 'Harris Quest', this will include AI-enabled self-service polling and other 'instant information' SaaS solutions.
Harris Quest's product portfolio will initially include:
- QuestBrand: always-on, real-time brand tracking
- QuestDIY: self-service quant surveys
- QuestPRO: professional-grade survey and insights tools
- QuestCX: customer experience management solutions
- Quest IC: insight community management, and
- QuestAI: a digital qual and quant insights tool.
The suite will eventually be fully interoperable with other Stagwell Marketing Cloud software and data tools.
QuestBrand is the new name for Stagwell's Harris Brand Platform, tracking software which looks at more than 2,000 brands on a continuous basis, operates in thirteen countries and collects more than half a million interviews in a year.
Chairman and CEO Mark Penn comments: 'Stagwell Marketing Cloud is taking millions of data points from the world's most reliable polling organization and infusing it with a fully scalable software platform. This combination will truly unleash 'research-as-a-service' for the modern marketer'.
Harris Quest co-CEO
Will Johnson comments: 'These tools dramatically give marketers of any size enterprise-grade research at a fraction of the cost. This means faster insights and decision-making and more ways to keep pace with the marketplace, backed by Harris Poll reliability'.
Stagwell has also today announced the acquisition of Left Field Labs, a digital agency combining technology and human-centric design - this will now join Stagwell's Constellation Network.
Web sites:
www.theharrispoll.com and
www.stagwellglobal.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
