SKIM Hires US Managing Director

Insight-based consultancy SKIM has named Jeff Haselum as Managing Director, US, based in New York. He replaces fifteen-year company veteran Jeroen Hardon, who after five years leading the US team now returns to HQ to serve as Global Lead, Methodology and Analytics.

SKIM offers a combination of choice-modelling and expertise in decision-making behaviour, and last month opened an office in Paris, its fourth location in Europe and tenth worldwide. Founded in 1979 in Rotterdam by Dirk Huisman, its US operations are based in Hoboken, NJ.

Haselum will be responsible for driving SKIM's continued US growth and innovation strategy, and will lead the company's operations, analytics and client partnership strategy across one of its largest markets. He joins from shopper insights firm Behaviorally where he was Senior Vice President and Head of the New York office.

Karin Lieshout, SKIM's Global Managing Director comments: 'Jeff's dynamic and collaborative leadership style makes him perfectly suited for this role and we are thrilled to welcome him to SKIM. With an eye for creativity and a laser focus on client partnerships, Jeff is sure to have a positive impact on SKIMmers and our clients alike'.

Web site: www.skimgroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.