Innovid Boosts Sales Team with West Coast Hire

Independent advertising and personalization platform Innovid has hired Alex Rowe as SVP of Enterprise Sales, based in Seattle and reporting to EVP of Global Sales Tim Braz.

Innovid's platform is used for the personalization and measurement of converged TV across linear, CTV and digital. Last year it launched InnovidXP, building on its acquisition of measurement and attribution specialist TVSquared and described as 'the first unified cross-platform solution directly integrated with ad serving data and creative personalization'; then in July it launched a cookieless cross-device solution called Innovid Key, which maps consumer behavior without the need for techniques such as browser fingerprinting. Two weeks ago the firm reported unaudited Q3 revenue of c.$36m, beating forecasts.

Rowe (pictured) brings more than two decades of sales leadership experience, most recently from e-commerce platform Stackline where he was VP of Sales, driving more than $50m in revenue. Earlier in his career he served in management positions at Amazon and Procter & Gamble.

In his new role, he will lead Innovid's enterprise sales efforts, working closely with brand and agency clients to advance their objectives in converged TV advertising through measurement and advanced creative technologies.

Innovid's Chief Commercial Officer Dave Helmreich comments: 'At its core, advertising is based on trust, and one of the reasons that Innovid has been successful is because we put transparency at the forefront of everything we do. Building trust is the cornerstone of Alex's professional career. His ability to foster meaningful, transparent customer relationships with data-backed strategies has been core to his decades-long success. His deep expertise in accelerating business growth while supporting clients navigating market challenges will be pivotal as we continue to expand our enterprise footprint'.

Web site: www.innovid.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.