Brainlabs Names CEO in Poland

Data-fuelled digital marketing agency Brainlabs has appointed Agnieszka Kosik as Chief Executive Officer for its business in Poland.

The firm uses customer data to identify audience strategies to sustain long-term growth, based on its Cortex tech platform. Cortex's features include trend prediction, and the firm's expertise spans all capabilities across planning, media, data, tech, creative and UX. In September, the company secured 'major investment' from private equity firm Falfurrias Capital Partners, to support global expansion plans, as it launches hubs in additional markets across Europe, Asia Pacific and Latin America.

Kosik (pictured) joins from Meta, where she worked for more than three years as Head of Poland. Prior to that she was CEO of MediaCom Poland, and also held MD positions at Maxus (now Wavemaker) and OMD Poland.

In her new role, Kosik is tasked with 'rapidly building' out Brainlabs' brand and operations in the country, expanding this remit to Central and Eastern Europe next year. Stephen Allan, Executive Chairman, comments: 'This hire is a significant moment in Brainlabs' accelerating growth journey as we officially open for business in Poland, an important gateway to the entire CEE region.Poland has some of the brightest and highest performing talent across Europe, none more so than Aga herself'.

Web site: www.brainlabsdigital.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.