New HQ and Irish Launch for Insights Family

The Insights Family, which provides intelligence focused on kids, parents and families, has relocated its Manchester headquarters to a larger space in the city centre, and has launched in the Republic of Ireland - described as its first 'Tier 2' market.

Via its Kids Insights and Parents Insights brands, the firm provides real-time data on the attitudes, behaviour and consumption patterns of its target groups, based on surveys in each country of around 400 kids aged 3-18, and around 200 parents of children aged 1-16. In addition to Europe's big 5 economies and the US, countries covered are Argentina, Australia, Brazil, Canada, China, India, Indonesia, Poland, Japan, Mexico, the Philippines, Saudi Arabia, South Africa, South Korea and Turkey.

The new HQ is on Manchester's Balloon Street, and will also serve as the company's campus for innovation and product development, as well as housing its technology, research, data science and intelligence teams. Founder Nick Richardson says the office move is 'the first in a series of exciting and hugely positive announcements' due, represents 'a significant step change in the company's aspirations and lays down the foundations for future success'.

This month's Irish launch represents the opening of a new 'Tier' given that most of the existing markets are G20 and other larger economies: the company says the Tier 1 approach will not work in smaller markets for 'several reasons' and a new methodology has been developed over time to suit Tier 2.

Richardson says the new solution 'will provide the depth and breadth of intelligence we offer across all 'Tier 1' markets, but on a regular monthly basis rather than real time -with Ireland chosen due to high customer demand. Further 'Tier 2' markets are currently going through feasibility and will be prioritised by client demand'.

Web site: www.theinsightsfamily.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.