iSpot Adds Streaming Metrics and Dashboard

In the US, TV measurement company iSpot has launched a dedicated streaming measurement offering, with metrics for tracking audience consumption of CTV advertising, as part of its Unified Measurement platform.

Unified Measurement Platform helps marketers measure the reach and frequency of cross-platform TV ad campaigns, combining airings on linear TV with activity from more than 400 streaming platforms in a single dashboard. De-duplicated reach and frequency data covers households, traditional person-level demo segments and advanced audiences.

The new Streaming Measurement metrics include On-Target Delivery, an estimate of the percentage of total impressions that hit the intended audience target; Deduplicated, Unique Audience Identification - the percentage of audience exposed to advertising in streaming that was not reached on linear; Transparent, Consistent Co-Viewing: being the total number of people in front of the TV, on average, for any given ad impression; and on-screen verification that ads are delivered to TVs.

Data is presented in what iSpot says is the industry's 'first streaming competitive dashboard, tapping proprietary technologies to track and catalog where advertising appears within streaming services across a pool of more than 900 publishers and services. Tools also include an Industry Share of Voice (SOV) metric which estimates the percentage of impressions for the entire industry that are bought by a given advertiser.

CEO and founder Sean Muller (pictured) comments: 'As the market moves towards streaming and increased fragmentation grows, brands need accuracy, consistency, scale and transparency to manage media investments. The addition of these new metrics provides a foundation for new currencies and the insights to help drive efficiency and return on investment for both sides of a transaction'.

Founded in Bellevue, Washington in 2012, iSpot has offices in major cities across America and is online at www.ispot.tv .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.