Toluna Promotes for CMO Role

Insights tech and panel provider Toluna has promoted Scott Axcell, formerly Head of Marketing for North America, to Chief Marketing Officer. He also joins the executive leadership team.

Axcell is based in Denver, Colorado and joined the company in October 2022 on the acquisition of US-based 'agile market research' and analytics solutions company GutCheck, where he also headed up marketing. He has more than 25 years of experience, including brand marketing roles at Nestlé and Heinz in London; a senior global branding & communications role at LeapFrog in San Francisco; and latterly executive marketing leadership positions helping to scale B2B businesses in the InsuranceTech, big data and events industries.

His new role includes responsibility for the strategy, execution, and overall success of Toluna's global marketing efforts, overseeing product marketing, brand, creative, growth marketing and marketing operations.

CEO Frédéric-Charles Petit comments: 'Scott's appointment is a critical step for our organization as we continue to bring together two companies with such complementary strengths in Toluna and MetrixLab. Scott's extensive experience will be a major asset to both our global marketing organization and executive leadership team'.

The firm has some 2650 employees, delivering insights in more than 90 markets worldwide, and is online at www.tolunacorporate.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.