Radius Global Buys London's Strive Insight

New York-based Radius Global Market Research has acquired London's Strive Insight Limited, for an undisclosed sum.

Radius is a full-service agency founded in 1960, and has offices throughout the US and globally. Its Brand Growth Navigator solution provides a strategic approach to prioritizing the critical issues to tackle for business growth, from identifying innovations to creating relevant customer segmentations. Strive was launched in 2015 and combines insight and consulting capabilities including problem-solving, communications and industry expertise, primary research and big data.

Following the buy, Strive will maintain its UK offices and current management team. The combination strengthens the qual and quant, storytelling and activation offerings of both firms while broadening their global reach.

Radius MD Chip Lister (pictured) comments: 'Our growth strategy is focused on identifying key partnerships that help us deliver an expanding set of capabilities to the global brands we serve. Strive Insight's commitment to quality research and strategic thinking along with its data capabilities and consultative practice, aligns ideally with our client offering'. Strive Director and co-founder Paul Thomas says, 'We have found in Radius a partner with a mindset similar to ours. Our experienced team is focused on delivering clear opportunities that drive client brand growth. This expansion provides an opportunity to further enrich our capabilities and achieve even stronger results for our clients across the globe'.

The firms are online at www.radiusinsights.com and www.striveinsight.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.