Senior Creative Excellence Hire for Ipsos India

Ipsos India has appointed Shrutika More as Country Service Line Leader for the Creative Excellence vertical, with immediate effect. She joins from pharma firm Abbott Healthcare.

More spent two and a half years at Abbott, and before that eight years at Millward Brown and subsequently Kantar. Her expertise includes quant and qual creative, concept and product research and benchmarking studies. She holds a post grad management degree (PGDM) from Indian Education Society's Management College in Mumbai, a bachelor's degree in microbiology & industrial biotechnology, and a diploma in food production & processing, both from Bharatiya Vidya Bhavan's College, Mumbai.

In her new role More reports to Shalini Sinha, Group Service Line Leader, Brand Health Tracking (BHT) and Creative Excellence (CRE), Ipsos India, who comments: 'More's remit will be on driving the next leg of growth for the Creative Excellence vertical in India; and to achieve this, she will be working closely with the account facing teams across different verticals and offices in Ipsos India; with emphasis on building thought leadership for CRE and consolidating our presence in the domain'. Ipsos India CEO Amit Adarkar comments: 'Creativity requires excellence and it all starts with a spark. Shrutika More is joining us at a time when we have a whole new arsenal of digital and AI products for clients, to address their constant need for spiffier and more agile tools for faster decision making'.

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.