Amperity Rolls Out AI Customer Data Tools

Amperity, a customer data platform (CDP) for consumer brands, has announced two new generative AI capabilities, Explore and Assist.

The company, which has offices in Seattle, New York City, London and Melbourne, uses patented AI and ML methods to 'stitch together' all customer interaction data and build a unified view which seamlessly connects to marketing and technology tools. In July 2021 it raised $100m in a Series D round of financing valuing the company at more than $1 billion.

The two new launches join existing AI-powered tools Stitch and Predict to form a suite to be known as AmpAi, and which aims to 'fix the data quality and access challenges many brands face with traditional CDPs'. Amperity says CDPs 'typically outsource or minimize the work that is required to clean and organize customer data', leading to poor data quality, made worse as customers change channels, households, names and contact details. Predict helps marketers with customer retention and account growth, while Stitch brings multiple data sources together to improve the foundation for business decision-making.

The new capabilities are aimed at democratisation of data: each has an initial product available within it and will add more 'in the coming months'. Assist offer faster creation of marketing workflows for marketers, analysts and data operators, and starts with Ai Assistant, which aims to remove the need for developers to write SQL queries. Explore helps business users across an organization to access and use customer data, and the first product within it is AmpGPT, allowing marketers to interact with their data using natural language such as 'How many loyalty members are predicted to spend more than $1000 this year?' or 'Who are my high value customers who have not made a purchase in 2024?'

CEO Barry Padgett (pictured) comments: 'We're on the cusp of a transformative shift in how brands interact with their customer data. For too long, the complexity of data queries and segment creation has been a barrier, consuming valuable time that could be spent on strategic initiatives. With Generative AI, we are empowering all users to be data scientists by democratizing data usage and making customer insights accessible across the organization. We're not just helping brands save time; we're empowering every team member to drive value and make informed decisions based on a trusted data foundation'.

Web site: www.amperity.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.