Funds for Marketing Analytics Firm Proxima

Marketing intelligence software company Proxima has closed a $12m Series A round of funding. Money will be used to further develop its technology platform, including AI-powered feature development, as well as recruitment for its tech and commercial teams.

Proxima launched in May 2022 and taps more than 65 million unique, anonymized shopper profiles, blending them with advanced AI models to offer clients insights and targeting capabilities. These include predictive intelligence and industry benchmarks, and help clients optimize marketing and improve customer retention.

Founder and CEO Alex Song (pictured) says, 'This investment will allow us to evolve our platform to enable our clients to achieve superior decision making in acquiring and retaining customers as well as leverage AI to execute marketing strategies with unparalleled performance'.

The round was led by Mucker Capital, joined by Aglae Ventures (family office of LVMH founder), Great Oaks Venture Partners, Data Point Capital, Broadway Venture Partners, FirstLook Partners and Connexa Capital.

Mucker's Omar Hamoui, founder and former CEO of AdMob, says of the investment: 'Proxima is addressing one of the most important issues for marketers today - leveraging data effectively to drive profitable growth in the face of challenging market dynamics for both customer acquisition and retention. We're thrilled to lead their Series A fundraise and are eager to collaborate with the leadership team on the exciting journey ahead'.

Web site: www.proxima.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.