Neurons Adds AI Copilot for Creative Optimisation

Danish neuroscience solutions firm Neurons Inc has launched an AI Copilot, promising its clients the ability to make faster creative decisions, optimise visuals and receive 'crystal-clear recommendations on what to do next'.

Founded in 2013 and merged soon after with US specialist Sands Research, the company is headquartered in Copenhagen, and in the past two years has augmented its Board with representation from investor Fairpoint Capital and with the addition of Helle Thorning-Schmidt, former Prime Minister of Denmark.

The company already offers AI-based solutions which predict how clients' visual content will resonate with an audience, and spot potential gaps in performance. The new Copilot adds the ability to rapidly optimise visuals for visibility, appeal and overall impact, and can be customised for a client's industry, platform and current objectives (eg brand building, conversions).

Other new features for the platform include high-level overviews, a multi-layered benchmarking system for both images and videos based on nearly 14,000 creative assets and 67,000 Areas of Interest (AOIs); one-click reporting and an improved user interface.

Copilot is powered by a Large Language Model enhanced with knowledge from the work of the firm's CEO and Chief AI Officer Dr. Thomas Zoëga Ramsøy, who comments: 'Imagine having the world's best marketing and neuromarketing knowledge at your fingertips. That's exactly what we're bringing to the table with Copilot. It's like having a marketing genius by your side who's making sure that your creative work isn't just hitting the mark but setting new benchmarks for success'.

Web site: www.neuronsinc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.