Three New Directors for Truth

London-based Truth Consulting has announced five promotions: Catherine Anstead, Victor Reynoso and Kate Stratton become Directors, while Taiye Akin-Akinyosoye and Tom Sweeney are now Senior Consultants.

Truth is an insights consultancy focused on business strategy, brand development, innovation and communications and with expertise in qual and quant research, behavioural science, foresight and analytics.

Anstead (pictured top left), Reynoso (top right) and Stratton (middle left) will lead client accounts worldwide. Anstead joined the firm three years ago and has focused on client relationships in toys development and beauty innovation, while Reynoso during two years at the company has been instrumental in pioneering cutting-edge research methodologies, particularly in using AI tools for data analysis. Stratton, who also joined in 2021, is recognised for her 'exceptional leadership qualities and her commitment to driving business growth' as well as leading the Behaviour & Culture team.

Sweeney (below right) and Akin-Akinyosoye (below left) will lead projects and driving initiatives crucial to the company's growth.

Recently-appointed Truth MD Matilda Andersson comments: 'We're delighted to announce the promotions of Catherine, Victor and Kate to our senior leadership team. Their proven track records in client management, service expansion, and innovation will be pivotal in driving Truth to new heights. It's exciting to be able to add power to the senior team at Truth so shortly after joining as MD'.

Truth is a subsidiary of EMEA communications firm Instinctif Partners Group and is online at www.truth.ms .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.