Data and Measurement Partnerships for Snapchat

Snap Inc, parent of photo sharing app Snapchat, has announced a partnership and integration with app marketplace Snowflake, promising its advertisers encrypted, privacy-safe and effective ad solutions and signal measurement. Snap also has a new measurement partnership with AppsFlyer.

Snap will serve as a key mobile platform partner for Snowflake's Marketing Data Cloud, furnishing privacy enhancements including Data Clean Rooms. The integration will roll out in the coming months and allow Snowflake clients to quickly implement Snap's Conversions API (CAPI) signal solution without needing to build a bespoke back-end integration. For Snowflake clients, the Snowflake Native App will streamline many of the technical processes involved in setting up CAPI, allowing rapid implementation, possibly even in a matter of hours. Clients will then be able to seamlessly share targeting and conversions to drive better performance for their Snapchat campaigns.

Snap is also partnering with marketing measurement, attribution and analytics provider AppsFlyer on an advanced privacy-centric measurement solution, and says it is 'exploring ways to expand this solution to other MMPs'. Last month, it announced a partnership with Integral Ad Science (IAS) focused around ensuring brand safety and suitability.

Web sites are at www.snapchat.com , www.snowflake.com and www.appsflyer.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.