Streetbees Adds Photo and Video Capture to SBX

London-based Streetbees, whose platform captures and analyses in-the-moment feedback via mobile from 3.5 million 'bees' around the world, has integrated photo and video capture capabilities into its AI-powered market research tool, SBX.

The SBX tool uses generative AI to gather bespoke insights via a conversational approach, validate a client's hypothesis, and generate a 'ready to go' report in one click. With the new features, client organisations can capture consumer photos and videos at scale via the firm's 'WhatsApp-style' mobile app, in as little as 48 hours, to feed into their product development and brand positioning decisions. This video content is automatically analysed and classified by Streetbees' proprietary machine learning algorithms, with videos being transcribed and translated as needed - and is accessed through a customised, interactive dashboard.

Streetbees says that while organisations already have access to point-of-sale data and information about inventory and stock, the new capability allows them to gather 'high quality, visual insight that conveys sentiment and behaviour that might not be apparent in text alone'. This can provide insights into home inventories, shopper baskets, regular routines and immediate reactions, through unboxing videos for example.

CEO Vidisha Gaglani (pictured) comments: 'Streetbees is heralding a new era of market research, making it possible to gather highly qualitative data at quantitative scale, using AI to make this process easier.

The firm is on the web at www.streetbees.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.