Miami Vice President for Behaviorally

Purchase transaction insights and data firm Behaviorally has appointed Gabriel Velez as Vice President, Regional Business Development based in Miami, Florida.

Behaviorally offers insights and tech-enabled products focused around consumer behavior in the final moments along the path-to-purchase, and operates 'the world's largest' database of behavioral consumer pack design metrics. In January the company launched a packaging insights platform called GLADYS and in April it partnered with Alibaba to offer its pack testing products on the China-based eCommerce giant's TMIC platform (Tmall Innovation Center).

Velez will lead Behaviorally's strategic growth initiatives and work to expand its footprint in the region. He brings more than fifteen years' experience in innovation, product development and strategic insights across Latin America, including analysis of complex data sets to uncover patterns, and has held senior roles at Crowd Answers, Zappi, System1 / BrainJuicer, and GFK.

MD of Global Business Development Brent Snider says of the new arrival: 'We are thrilled to welcome Gabriel to our team. His extensive experience and proven track record in driving consumer-centric innovation and business development make him the perfect fit for our strategic goals. We look forward to his contributions and leadership as we continue to expand our presence in the region'.

Web site: www.behaviorally.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.