Flowcode Launches Off-Line Conversion Optimiser

In New York, marketing technology platform Flowcode has unveiled a product allowing corporate marketing and analytics teams to measure and maximize off-line conversions.

Flowcode's software allows users to increase engagement through customised experiences using zero-party data. The firm, which today has more than 100 employees, was founded in 2020 by Tim Armstrong (pictured), former CEO of AOL and President of Google Americas, and developed in collaboration with leading brands across finance, sports, retail, non-profit and tech.

The suite includes automated personalization, 'robust analytics, and seamless third-party integrations', focusing on Offline Conversion Rate Optimization (O-CRO). Key features include seamless integration with data sources such as product catalogs and MLS listings, allowing the creation of personalized QR codes leading to highly personalised experiences; in-depth conversion analytics and insights; integrations with CRM and marketing automation; workspaces and collaboration tools; and a strong focus on security and compliance.

'We're not just launching a new product' says Armstrong, 'we're charting the direction for how brands effectively reach and convert customers where they are'. CTO Mike Hamrah adds: 'We've drastically improved and expanded Flowcode's capabilities working with our enterprise clients who needed a scalable platform solution to ingest and effectively leverage extensive data sets. Flowcode's technology goes far beyond scans and transforms consumer data into insights that inform effective, targeted marketing strategies with unparalleled depth and precision'.

The company is online at www.flowcode.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.