Nexxt Intelligence Boosts Client Team with Two Hires

Toronto-based research tech and conversational AI company Nexxt Intelligence has appointed Mary Beth Barbour as Managing Director, Client Enablement and Ellie Ma as Senior Manager, Client Enablement.

Founded in 2015, Nexxt Intelligence is the provider of inca (inquisitive natural conversation agent) which uses conversational AI to help users derive better qualitative insights and deeper understanding 'at quantitative scale', and is the core behind other products: the firm's end-to-end Big Qual platform, their inca SmartProbe API - adding inca's qual probing capabilities to any quant survey platform; and inca AI Coding, which analyses and codes survey open-ends and verbatims.

Barbour (pictured above) brings more than twenty-five years of experience, nearly twenty of them at Ipsos Reid and then Ipsos, where most recently she worked as SVP - Client Officer. Since leaving in late 2022 she has taken a career break.

Ma (pictured below) was previously a Client Service Manager at YouGov, after working as a Research Analyst and Manager, Customer Enablement at Dig Insights, where she spent two and a half years.

The firm says the new arrivals will help its clients to maximize the capabilities of its inca platform, 'for deeper insight at scale and speed'. Kathy Cheng, CEO of Nexxt Intelligence | inca comments: 'With these senior hires, Nexxt Intelligence further strengthens its client service capabilities for our growing network of client partners. The exceptional market research expertise Mary Beth and Ellie bring to the company cements our leadership position as the Conversational AI solution built by market researchers for market researchers'.

Web site: www.nexxt.in .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.