QuestionPro Partners with Thematic

Texas-based online survey and research services company QuestionPro has announced a partnership with AI-driven customer feedback analytics firm Thematic, aiming to help clients act more simply and effectively on the Voice of the Customer.

Thematic, founded in New Zealand in 2015, provides a streamlined customer feedback analytics platform for all forms of VoC, including 'large volumes of comments or noisy conversations'. Raj Sivasubramanian, VP Journey Management & CX Consulting at QuestionPro says that integrating this into his firm's survey tools will create 'a more powerful, holistic solution'. He adds: 'This partnership represents a significant step forward in our mission to help organizations improve their customer experience through innovative technology and insights'.

Key benefits to customers include a seamless flow from Qpro's data collection to Thematic's in-depth analysis; improved insights including a holistic view of customer sentiment; automation of the feedback analysis process, significantly reducing manual data processing time and boosting accuracy; and scalability across various industries and use cases.

'We are excited to partner with QuestionPro to bring superior customer insights to our clients', says Dr. Alyona Medelyan (pictured), CEO of Thematic. 'This collaboration will not only streamline the feedback process but also provide our customers with a greater depth of understanding of their own customers' experiences'.

In the last six months QuestionPro has announced a partnership with Kantar focused on automation, AI and advanced research technologies; the acquisitions of Egyptian firm Cmiles CX, a developer of 360 degree customer experience and feedback tracking technology and Paris-based video research platform Tactix; and the creation of a Managed Services Unit, headed up by new arrival Chris Robson.

Web sites are at www.getthematic.com and www.questionpro.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.