New LiveRamp Partnerships Promise Rapid Deployment

Data collaboration platform LiveRamp has enhanced its Quick Start Insights offering to include Media Intelligence for a dozen premium publishers, with more to follow.

LiveRamp helps client companies and their partners connect and share data in privacy-compliant environments including a clean room network. Its offer also includes data onboarding, a cookieless identity solution, and hundreds of integrations with major tools and platforms. The firm partnered with Nielsen in June and with Environics Analytics in the Spring; and two weeks ago the firm announced fiscal 2025 second quarter revenue of $185 million, up 16%.

Quick Start Insights helps clients to make more immediate use of the LiveRamp's Clean Room, giving them access to media performance metrics from premium publisher and CTV data - including audience overlaps, optimal frequency and last-touch attribution - without the need for the prolonged negotiation and technical resourcing the firm says is often otherwise required. The feature uses simplified terms and conditions and a standardised toolkit to get partnerships up and running without the need for customised code. Clients can then expand on these basic setups once they are ready to build more comprehensive collaborations.

The twelve 'Media Intelligence' launch partners include DIRECTV Advertising, LG Ad Solutions, News Corp, Roku, SiriusXM Media, Snap Inc. and Spectrum Reach.

Chief Product Officer Kimberly Bloomston (pictured)states: 'Today, LiveRamp introduced a way for the ecosystem to effortlessly implement and scale clean room partnerships. Data collaboration is a powerful accelerant for business growth and should not be held back by paperwork or a lack of technical expertise. As we continue investing in our collaboration network and ways for clients to unlock immediate value from data collaboration tools such as clean rooms, we look forward to soon expanding these initial Quick Start Insights to additional client types and needs, including retail'.

LiveRamp is based in San Francisco, California with offices worldwide and is online at www.LiveRamp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.