London-based Potentia Insight has launched a rapid turnaround survey solution called TenPo, offering users ten targeted questions pitched to a sample of 1,000 people in eight countries.
Fast-growing Potentia was formed in February 2023 by former Alligator Digital directors Suzy Hassan and Colin Clifford (pictured), and offers customer surveys, online panels, communities and other solutions. Its analytics arm retains the brand of SigDiff, an agency it acquired in Jul '23.
The new TenPo service offers a nationally representative sample of 1,000 people across key markets on four continents - the eight are Europe's big 5 economies plus the US, India and Brazil. Results are delivered in around 48 hours and the standard price is £1,500 + VAT, with alternative markets and translation assistance available for an additional fee.
Web site: www.potentia-insight.co.uk .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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