Behavioural Specialists EyeSee and Veylinx Team Up

Ghent, Belgium-based behavioural research specialist EyeSee has announced a strategic partnership with innovation-focused transaction data and research agency Veylinx.

The partners say the deal will help strengthen EyeSee's behavioural capabilities and enable Veylinx to bring a broader behavioural offer to its clients. At present EyeSee uses scalable tech-driven behavioural methods to capture predictive consumer insights for shopper, advertising, innovation and e-commerce optimization: Veylinx's proprietary transactional approach will expand its new partner's toolkit with a cost-competitive methodology based on the Vickrey auction concept (similar to a sealed-bid second-price auction or SBSPA). The approach is considered particularly effective in addressing questions of optimal pricing and positioning, and for determining volume potential.

Veylinx in return can tap EyeSee's expertise in areas like Emotion Recognition and AI-driven Predictive Eye-Tracking.

EyeSee Chief Executive Joris De Bruyne (pictured above) comments: 'Our clients are increasingly looking for scalable behavioural research solutions for a more nuanced and predictive consumer understanding. Ever since its conception, EyeSee has been offering a mixed methods approach, combining scalable behavioural capabilities with conventional research practices. Adding Veylinx's unparalleled transactional solutions in the mix, we can now offer an even stronger portfolio of behavioural research solutions'.

Rainier van Rietschoten (pictured below), CRO of Veylinx, adds: 'EyeSee and Veylinx are both pioneers when it comes to behavioural science. Each company has its own unique approaches and it is remarkable to see how complementary the solutions are. This strategic partnership will be a great way to deliver more value to both our clients'.

Web sites: www.eyesee-research.com and www.veylinx.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.