Yext Integrates Tech for Connected Platform

In the US, digital presence and knowledge management platform Yext has launched an AI search and competitive intelligence agent called Yext Scout, monitoring visibility of clients and their competitors across traditional and AI search platforms. The launch rapidly follows the February acquisition of Places Scout.

Yext uses machine learning technology to help companies deliver 'consistent, accurate and engaging experiences' and connect with customers anywhere in the digital world. It also provides clients with cross-channel analysis and insights to inform decision-making. The firm says consumers are shifting from traditional keyword-based searches to AI platforms like ChatGPT, Gemini, Grok and Perplexity, with businesses as yet unable to track their performance in these new methods, or the reasons for it.

Places Scout was acquired two weeks ago, and the integration of its tech now allows Yext Scout to benchmark performance against local competitors, delivering prioritized recommendations for improving visibility and perception across both traditional and AI-driven search.

CEO and Chairman Michael Walrath (pictured) says the new tool 'gives brands the intelligence and control they need to track, optimize, and own their presence across both AI and traditional search'. He adds: 'When combined with Yext's industry-leading digital presence solutions, we believe we provide the only end-to-end platform that delivers comprehensive insights, recommendations, and the ability to take action'. SVP of Product Chris Brownlee says Scout is 'the connective tissue that ties together all of Yext's products, giving brands the tools to take action where it matters most'.

Web site: www.yext.com/scout .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.