Kantar Media Appoints Denmark MD

In Copenhagen, Kantar Media has announced the appointment of Danmarks Radio veteran Dennis Christensen as Managing Director for Denmark.

Kantar Media, which is home to consumer tracker TGI and conducts broadcast audience measurement in 62 countries, including the UK, accounts for around 15% of Kantar's total revenue. The division is due to be sold this year to London-based alternative investment firm H.I.G. Capital for around $1 billion.

Christensen (pictured) spent seventeen years at national public service broadcaster Danmarks Radio, latterly as Head of Audience Research. Most recently, he worked at the Danish Media Association where he was Head of Analysis, contributing significantly to the radio measurement MOC, the NRS, and online measurement JIC.

In his new role, starting on 1st April, he takes responsibility for leading the firm's business in Denmark, including TGI, custom research, data collection services, advertising expenditure and radio audience measurement services.

Mesut Sakal, Kantar Media's Executive MD Nordics & Baltics, CEE & APAC comments: ;We are excited to welcome Dennis to our team. His extensive experience and proven track record in the media industry will be invaluable as we continue to invest in our client services in Denmark and expand our presence in the Nordics'.

Web site: www.kantarmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.