London Hire for Behaviorally

Shopper purchasing decision specialist Behaviorally has appointed Katie O'Connor as Senior Vice President, Key Accounts, based in London. She worked previously at firms including Bounce Insights, Zappi and STRAT7 Incite.

Behaviorally promises 'Decision Precision intelligence', offering software and expertise for studying consumer behavior in the final moments along the path-to-purchase. It also operates 'the world's largest' database of behavioral consumer pack design metrics. A packaging insights platform called GLADYS, which uses a real-time collaboration feature to deliver behavioral qual intelligence for rapid analysis from any location.

O'Connor brings more than fifteen years of experience in insights and research consultancy. She started as a Research Associate at BrainJuicer, rising over four and a half years to Senior Research Consultant and leaving in 2014 to join Jigsaw Communispace, then Incite eighteen months later - during this time she spent a year in Shanghai, then returned to London. She spent five and a half years at Zappi, first as VP of Customer Transformation and later Head of Research Solutions, and most recently was Research and partnerships Director at Bounce Insights.

The decoding of consumer behavior through data has formed a major part of O'Connor's work, in projects helping to optimise packaging, branding and marketing strategies. Group President Crispin Beale says of the new arrival: 'We are thrilled to welcome Katie to the Behaviorally team. Her extensive experience and proven track record in the insights industry make her the ideal leader to help drive growth for our key accounts. With her expertise, we are confident that we will continue to provide our clients with innovative, data-driven solutions that deliver real business impact'.

Web site: www.behaviorally.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.