AMC Global Adds Verified Ratings and Reviews Tool

In Blue Bell, PA, custom MR firm AMC Global has launched VerifiedViews, described as a solution for generating ratings and reviews from authentic product purchasers.

The company provides a suite of tools that span the full product lifecycle, with a focus on product launch. The new VerifiedViews solution works in tandem with an existing tool called ResponseCash Purchaser Follow-Up (PFU), a system for capturing feedback in the first week after a new product's introduction.

The firm says PFU 'set the stage for the development of numerous tools' for new product optimization, tapping patented tech to understand of purchaser and shopper perspectives, backed by an extensive normative database. VerifiedViews allows for the gathering of user generated content (UGC), quickly and cheaply, including product ratings and reviews from verified purchasers. This information can then be syndicated to all the major eCommerce sites where the new products are being sold - providing a boost to consumer confidence in purchasing the new product.

CEO Ken Roshkoff states: 'By offering product manufacturers the ability to collect ratings and reviews from actual purchasers immediately after a product launch, we're helping them build trust with consumers while also providing valuable insights that can shape their new product strategies. This combination of speed, trust, and actionable insights is a game-changer for the industry.'

Web site: www.amcglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.