DVJ Insights Opens in Norway

Netherlands-based full service agency DVJ Insights has added an office in Norway, supporting an existing Nordic region presence and adding further local expertise.

DVJ helps clients improve communication, build stronger brands, introduce more innovative products and services, and gain a deeper understanding of consumer behaviour. Among its distinguishing features are close collaboration with 'industry practitioners and scientific institutions' to speed internal innovation, and an emphasis on building local expertise in the markets it services: to this end it announced a number of senior appointments in August in Germany, the Netherlands, the Nordics and the UK.

The company states: 'Where the world of market research is moving towards automation and efficiency, DVJ believes that quality and added value is what clients really need'; and says its own Brand Growth Study has shown the need for 'a harmonised approach for research, but with local lenses and support.'

'More and more of our clients ask for local relevance alongside our global perspective,' says MD Marieke van Echtelt (pictured). 'That's why we've invested in understanding the marketing professional better to support our local consultants in each of the Nordic countries. It's not just about having a pin on the map, it's about being truly present and understanding the unique dynamics of each market.'

The firm is online at www.dvj-insights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.