CleverTap Buys Promotions Specialist rehook.ai

End-to-end engagement and retention platform CleverTap has acquired rehook.ai, which helps clients automate and track promotions, including coupons, discounts, loyalty programs and referral initiatives.

CleverTap's platform, powered by a purpose-built customer engagement database called TesseractDB, promises to 'help brands unlock limitless customer lifetime value'. In September, it launched a solution called Product Experiences, using advanced segmentation techniques to help clients 'effortlessly experiment' and improve web site and app customer experience. The company is headquartered in San Francisco, with offices across eleven countries in Latin America, Asia and Europe.

rehook.ai's real-time promotional data will be available to help customers make timely offers based on user behavior and context, and CleverTap says the buy underlines its commitment to evolving beyond pure engagement tools to create 'a complete customer retention ecosystem that unites data, insights and incentives within one powerful framework.'

Anand Jain (pictured), CleverTap's co-founder and Chief Product Officer, comments: 'This allows us to unlock multiple use cases across industries like gaming, retail, and financial services. It not only strengthens our ability to support businesses in crafting deeply personalized, AI-driven experiences but also opens up new opportunities for cross-selling and upselling integrated promotions management. Ultimately, it's about helping our customers maximize lifetime value, drive sustainable growth, and build stronger, more loyal relationships with their users.' Akhil Suhag, CEO and co-founder at rehook.ai states: '[CleverTap's] deep expertise in segmentation, real-time analytics, and engagement will enhance how we power personalized promotions, making them even more effective. Together, we're setting a new standard for AI-driven, deeply personalized marketing that delivers measurable business impact.'

Web site: www.clevertap.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.