AdClarity Tracking ChatGPT Ads

US company BIScience is now offering data on ChatGPT ads via its AdClarity campaign intelligence platform.

AdClarity makes use of BIScience's global panel and coverage across 52 markets, to measure all channels under one consistent methodology. The platform provides a granular picture of US local advertising, covering more than 250 categories and industries, including top spending sectors such as CPG, financial services, news and media, and technology. In March, it added linear TV coverage to its roster, which already includes digital, social, video and CTV capabilities.

OpenAI began testing ads in its ChatGPT service at the turn of the year, and in the last two weeks announced their international roll-out. AdClarity's coverage now includes more than 1,000 advertisers on the channel, and more than 10 billion impressions from 6,000 ads.

Quoted on the Advanced Television news site, Dorit Kaplan (pictured), VP of Product and Strategy at BIScience, says of the launch: 'ChatGPT ads represent a fundamental shift in how brands reach and influence consumers. For the first time, advertising is becoming part of a live, AI-driven conversation rather than a static placement. We moved quickly to bring visibility into this space because our customers need to understand where attention and budgets are shifting and how competitors are adapting in real time.'

BIScience was founded in 2009 and has six global offices with 150 employees. In addition to AdClarity, it also offers Consumer Behaviors for audience insights, and Purchase Data for transaction analysis. Web site: www.biscience.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.