Futurum Buy 'Bridges Wall Street and Silicon Valley'

Texas-based market intelligence company Futurum Group has bought Aptiviti, Inc., the parent company of Enterprise Technology Research (ETR); and will combine the latter's well-established predictive quant data engine with its own expertise, media properties and global intelligence platform.

The firms say ETR has served as the 'silent engine' behind some of Wall Street's most successful technology investors over the past ten years. The company conducts the Technology Spending Intentions Survey (TSIS), capturing forward-looking capital allocation data from a vetted community of nearly 10,000 enterprise technology leaders representing more than $2 trillion in spending.

Futurum's Intelligence Platform provides real-time data for eleven tech practice areas, based on more than 6m existing data points. The buy adds a 'powerful' set of indicators to forecast vendor performance, track sales preference signals across verticals, and drive growth in a volatile market.

Brad LaScolea, CEO of ETR says the company 'was founded on the belief that data, not opinion, should drive the most consequential technology decisions.' The company taps a community of nearly 10,000 technology leaders and more than fifteen years of proprietary data, and LaScolea comments: 'Combining that foundation with Futurum Group's analyst depth, reach, and intelligence platform creates something genuinely differentiated and long overdue for the market.'

According to Futurum CEO Daniel Newman (pictured), the buy 'bridges the gap between Silicon Valley and Wall Street and vice versa.' He states: 'We are proud to offer the financial markets an ultimate edge while further enhancing the power of intelligence that enterprises are accustomed to having with Futurum Group: predictive, quantitative alpha generated by ETR with the strategic, qualitative context of our global analyst team.'

Web site: www.futurumgroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.