Webcam Panel Product Launched

QualVu, which provides online video-based research solutions, has announced a new product offering instant and ongoing access to webcam-enabled panels for face-to-face qual insights.

QuickVu integrates the firm's online VideoDiary™, a platform for video-based qualitative research where participants use fixed or handheld webcams; with a panel set-up to enable clients to quickly 'bounce an idea' off their target consumers.

CEO John Williamson says QuickVu delivers 'rich, voice-of-the-consumer insights and gain actionable information in 72 hours or less.' Clients select a panel, either creating their own private group or accessing one of QualVu's rated panels; deliver assignments to panel members who log in to view pre-recorded video questions and then use webcams to record the response; and finally receive a VideoReport with highlight reels.

The firm says QuickVu is 'ideal for difficult-to-find, low-incidence consumers, geographically disperse people, or groups requiring stringent screeners'.

Web site: www.qualvu.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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