Bigger Target - US Media Firm Expands

In the US, media research, planning and buying firm Target Media has opened an office to service the Baltimore-Washington region, led by ad professional Addy Frantz.

In addition to developing media plans and placing advertising, Harrisburg, PA-headquartered Target Media offers specialized software that provides clients with in-depth media analysis.

CEO Jeff Wakeen said that the new office would establish a presence in the region to service existing clients, and to capitalize on growing interest in the firm's approach.

As Regional Sales Manager, Frantz will run the new office. She was most recently an Account Executive with Clear Channel Radio.

'Addy brings our clients both a clear understanding of the regional market and an insider's perspective on the media,' Wakeen said. 'We're confident that her background, combined with Target Media's unique approach, will provide significant value to a wide range of advertisers.'

Web site: www.targetmediausa.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.