ADTECH Gains MRC Accreditation

Digital marketing solutions firm ADTECH - whose Helios IQ software enables web publishers to evaluate online ad campaigns - has passed the Media Ratings Council's (MRC) auditing process and been granted accreditation.

Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is the ad serving platform of AOL's digital advertising business.

The firm supplies digital marketing solutions and its flagship product is an integrated ad serving platform which enables networks, web publishers, advertisers and agencies to manage, serve and evaluate online ad campaigns.

MRC accreditation involves an audit of ad serving systems to ensure they are compliant with both the MRC Minimum Standards for media ratings research, and applicable IAB Guidelines.

'This seal confirms ADTECH's quality performance in the delivery and reporting of digital advertising,' states CEO Dirk Freytag. 'It will reassure our clients and it guarantees professionalism and trustworthiness in a very technical trade.'

Web site: www.adtech.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.