Millward Brown Names Wragg as European CEO

Millward Brown has moved Tim Wragg into the new position of CEO - Europe, following last year's integration of its UK and Ireland business with mainland European operations, and the formation of a pan-European Board.

The restructure was designed to drive collaboration across the region and improve business performance, and MB says its latest move will enable it to further combine its business functions across the European region.

Wragg was previously UK and Ireland Managing Director and a member of the European Board with responsibility for media, digital, marketing, marketing sciences and healthcare.

In his new position, he will be responsible for ensuring a strong focus on client relationships and facilitating a faster pace of growth for the company across Europe.

'These changes continue to support the growth and development of our pan-European business, enabling us to better meet the needs of our clients,' explained Global CEO Eileen Campbell. 'Tim has proven himself to be committed to the success of the whole of Europe, and I am confident that he will lead our European business to even greater success in the future.'

Supporting Wragg on the European Board will be:

• Juan Ferrer-Vidal - Chief Operating Officer
• Krzysztof Kruszewski - CEO of Developing European Markets
• Cath Booth - Chief Client Officer
• Elizabeth Brownhill - Chief Financial Officer
• Dan White - Chief Marketing Officer
• Paul Kessels - Director of Operations.

Millward Brown - which is part of Kantar, WPP's insight division - has more than 78 offices in 51 countries and is online at www.millwardbrown.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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