In Hamburg, Germany, researchers Dr Felix Eggers and Björn Goerke have set up QLT insights, which will use technology to standardize research processes, while also offering configurable DIY survey tools.The partners say the new firm will offer project feedback and evaluation within five working days of order placement.
Eggers, most recently Partner and MD at brand research specialist Delta Branding, serves as the new firm's MD while Goerke, who co-founded market research firm the Institute for Marketing Efficiency, is QLT's Executive Director.
Web site: www.qlt-insights.de .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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