TV ad analytics specialist Ace Metrix has hired former comScore EVP Jack Flanagan as Chief Revenue Officer.Ace Metrix offers analytics and competitive intelligence via a syndicated software service measuring television advertising creative effectiveness and featuring the patent-pending Ace Score.
Flanagan has extensive sales, management and international experience. Headquartered in New York City, he takes responsibility for driving the firm's sales and revenue growth. As EVP at comScore he was responsible for the Media Metrix division across North America, Latin America and Europe, managing over 70 sales and client service personnel and meeting or beating sales goals for sixteen consecutive quarters.
Previously, he was VP of Sales at Jupiter Media Metrix during its formative years, and before that was a marketing manager at media and audience data resource BPA International. He holds a Bachelor of Business Administration from Loyola College in Baltimore, Maryland.
Ace Metrix CEO Peter Daboll says Flanagan will scale the firm's sales organization and revenue engine to tie in with its rapid growth, and adds: 'Jack's experience in areas critical to Ace Metrix, media, syndicated data and software sales, will prove invaluable to us and to our customer and prospect base of global brand advertisers.'
Web site: www.acemetrix.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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