BARB Hires from GfK for Research Manager Post

In the UK, TV audience measurement body BARB (Broadcasters' Audience Research Board), has appointed former GfK NOP Media AD Joe Lewis as Research Manager.

BARB is a not-for-profit limited company owned by BBC, ITV, Channel 4, five, BSkyB and the Institute of Practitioners in Advertising (IPA).

Lewis joins from GfK, where he specialised in cross-media measurement, methodology and insight, and managed a variety of online and offline media satisfaction and consumption panels. For the five years before this, he served as Research Manager at AGB Nielsen Media Research, in charge of the BARB TV audience measurement panel. He began his career at the Office for National Statistics.

In his new role, Lewis is involved in all aspects of audience research, working with broadcasters and agencies to ensure correct measurement and reporting of audiences for the TV research market.

He replaces Simon Bolus, who was promoted to the post of Research Director in April.

'Joe is a highly numerate researcher specialising in audience measurement, reporting and analysis,' states Bolus. 'He has a strong client handling ability which will be a valuable contribution to our work in ensuring an effective dialogue with our stakeholders.'

Web site: www.barb.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.