'Why We Buy' Panel Launches in US

In the US, marcoms firm The Brandon Agency has launched the 'Why We Buy' research panel, which will offer clients a better understanding of consumers' minds, buying patterns and history.

Founded in 1959, The Brandon Agency is a full service marketing firm headquartered in Myrtle Beach, SC, with satellite offices in Charleston, SC and Charlotte, NC. Its new panel comprises more than 4,300 consumers with a range of age, education, income and family status.

'The information we gain from the 'Why We Buy' panel becomes a valuable tool for our agency because, as marketers, it allows us to peer inside the minds of the consumers,' states President, Scott Brandon. 'This helps us make more educated and strategic recommendations for our clients' businesses.'

Web site: www.thebrandonagency.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.