Banking Report Taps Social Media

Web-based market research specialist DigitalMR has launched a syndicated banking report based on thousands of customers' online conversations posted on social media platforms including Twitter and Facebook, blogs and e-commerce sites.

Headquartered in both London, UK and Nicosia, Cyprus, DigitalMR was launched in August by former MASMI MD, Michalis Michael.

Michael says the new report offers an analysis of share-of-voice, banking features and services, and top performing brands. Additionally, customer comments are classified by sentiment for a wide range of banking services such as customer care, credit cards, mortgages, employees, fees and charges, loans and online banking.

Findings from the last 4 months show that UK banks are rated more positively than their US counterparts, with a Net Sentiment Score of 23% compared with just 6% for the US.

The report is available on annual subscription with updates provided on a quarterly, monthly or weekly basis.

Web site: www.digital-mr.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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