GfK Promotes Two for Regional Director Roles

GfK Custom Research has promoted Debi Basu to the post of Regional Director for Asia Pacific and the Middle East, and Jean-Christophe Salles to Regional Director for Latin America.

Basu, who was previously MD of GfK Mode in India, takes on his new role with dedicated management support in China and Japan from board member Debra Pruent. Before joining the group, Basu was MD of TNS India.

Salles' new job is based in Santiago, Chile, where he will be responsible for leading the expansion of the business across Latin America. Since 2009, he has worked at GfK CR ISL, prior to which, he served as GfK Custom Research's Latin American Coordinator while based in Argentina.

Pruent commented on the promotions: 'Debi Basu and Jean-Christophe Salles both have extensive experience and a well developed understanding of their respective regions. These two appointments significantly strengthen our regional organizations and signal our ongoing commitment to developing GfK Custom Research's presence.'

Web site: www.gfk.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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