Other Lines Debuts TV Division

In the UK, media research agency Other Lines of Enquiry has announced the launch of otherlines.tv, a division dedicated to television research - and appointed sector specialist Penny Browell (nee Rudd) to head it up.

Other Lines has long experience of work for the leading TV companies including the BBC, ITV, Channel 4 and ESPN. The new division will build on this, adding new technology and evolving qual and quant methods including online focus groups and bulletin boards, plus traditional focus groups, depth interviews and ethnography with filming in HD. otherlines.tv is already working on what it describes as 'the first piece of TV product placement research in the UK, in partnership with one of the leading TV brands'.

The new division will make use of an in-house panel provided by sister company panelbase.com - both are part of Hexham, Northumberland-based Dipsticks Research Ltd. This gives it access to 165,000 engaged adult panellists, profiled by channels watched, TV platforms used and personal interests; and more than 30,000 6-15 year olds via panelbasekids.com and panelbaseteens.com . A recent survey revealed that most people on the last two panels spend more time watching TV than they do playing on their PlayStation or interacting with social media networks.

Browell was previously Research Manager at BBC1, International Researcher for the Discovery Channel and Media Analyst at the EBU. While at the BBC, she played a key role in the Corporation's Creative Future project, looking at the development of content beyond television and into the online and mobile markets.

According to Browell, the new division 'can do anything a big agency can only faster, cheaper and with a greater level of customer service.' She adds: 'our team of senior researchers manages each and every project on a one- to-one basis.'

Web site: www.otherlines.tv .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.