BBC Names 37 Agencies for Roster

In the UK, the BBC has named 37 agencies which have been selected to become part of the BBC's audience research roster. The firms are now preferred suppliers and can pitch for research projects designed to uncover what the corporation's audiences want and value.

These projects will vary in scale, audience focus and methodology and the BBC says it has selected agencies with a wide range of skills and expertise to fulfil its requirements. The roster includes agencies which can provide qual and quant research services for the measurement of audiences and other elements of programme performance.

Last November, the BBC announced it was to re-tender its market research framework contract, by compiling a roster of providers for use over a term of two years beginning with the third quarter of 2011.

James Holden (pictured), the BBC's Head of Audiences, commented: 'The sheer number of high quality proposals from agencies wanting to work with the BBC is a testament to the health of the industry in the UK. As a result, we are very happy indeed with the calibre of agencies who we have appointed to our final roster.'

Agencies on the roster are: Beaufort Research, Dipsticks Research, Discovery Research, EdComs, eDigital Research, Essential Research, Flamingo, GfK NOP, Hall & Partners Europe, ICM Research, Illuminas, Ipsos Mori, Jigsaw Research, Kantar Media UK, MTM London, NatCen, Optimisa Research, Oxygen Brand Consulting, Panter Research, PAPA (Pinto and Price Associates), Populus, Razor Research, Research Now, Sherbert Research, Sparkler, Terrington and Company, Simpson Carpenter, SPA Future Thinking, The Knowledge Agency, The Mindful Group (Blinc), Truth Consulting, Tuned In Research, 2CV, TWResearch, Voodoo Research, What People Want, and YouGov.

Web site: www.bbc.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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