SKOPOS Rolls Out UK Mystery Shopping Service

European agency SKOPOS Market Insight has rolled out its NEKXT mystery shopping service in the UK.

The firm is part of The SKOPOS Group, which is headquartered in Cologne, Germany, with additional offices around the world.

The SKOPOS NEKXT mystery shopping solution includes secret shopping for retail/catering clients, covert calling to evaluate call centres, and undisclosed usage studies for web site evaluation.

Ahead of its UK launch, the firm has invested in its own pan-European mystery fieldforce, while also partnering with a number of specialist field agencies.

The UK service is led by Research Director Paula Juson, who comments: 'We have been quietly investing in a mystery shopping expertise over the last few years, and very much look forward to helping our UK-based clients with all aspects of mystery shopping and touchpoint optimisation.'

Web site: www.skopos.info .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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