Research Now Rolls Out Youth OmniTaxi

In the UK, online sampling and data collection specialist Research Now has launched a Youth version of its OmniTaxi service, designed to offer a fast turnaround of short online surveys aimed at the 16 to 24-year-old market.

Reaching this demographic through the firm's Social Media Sample, Youth OmniTaxi offers a snapshot of the market, which can be used to respond to specific business needs such as early stage research testing, article/story generation and quick polls.

Clients get the option to ask up to five questions - in addition to selecting three included profiler questions - with a typical project turnaround within two to three days.

Client Development Director Andrew O'Connell comments: 'Although one of the most challenging target audiences to conduct research with, youth are also a critical segment for consumer brands and retailers, and tend to be early adopters of new technology and communication channels. Our Youth OmniTaxi enables the collection of targeted, quick and accurate data from this hard to reach demographic.'

The offering is currently available to the UK market, with plans to expand elsewhere in 2012.

Web site: www.researchnow.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• Dynata
• All news
• MrWeb info